What you will learn.
Most AI features ship as chatbots, get used twice, and quietly disappear from the product. That is not a model problem; it is a product-design problem, and it is fixable by people who care to think hard about it.
This five-week course is for engineers, PMs, and engineering managers who own AI features and want to ship ones that get adopted. We cover the shape of AI features that work, the decision of when to use chat (rarely) versus structured surfaces (usually), latency and trust as product variables, error and refusal design, onboarding and discovery for AI capability, evaluation from a product lens (not only an engineering one), and the rituals that keep an AI-product team aligned.
This is the course most often taken by senior engineers preparing for an EM transition. Half of each cohort is engineers; the other half is PMs.
